You're making the incorrect assumption that women get plastic surgery so men will pay attention to them. Perhaps some do but many also get it for themselves.
Ah, we agree then, because a statistically relevant correlation never requires 100% participation. Or lack of 100% participation never disproves a correlation.
Certainly ongoing peer / public recognition is a very significant difference between that example in the article of plastic surgery and the other example provided of buying a, now obsolete, original ipad. An analogous plastic surgery / body mod that can become obsolete over time is obscure, hard to think of, unlikely... maybe a tattoo with the name of a former S.O. Maybe fad piercings.