375ml 'half bottles' have been around for a very long time. The claim from those with a discerning enough palate is that the wine develops differently inside the smaller container, and thus the 750ml is ideal.
I recently tried a few canned (12 oz) wines that were surprisingly nice.
Like wine, the breadth of beers sold in smaller packages is growing, but for the full variety you have to purchase larger 22oz bottles.
> The claim [...] is that the wine develops differently inside the smaller container
Is there some reason they couldn't let it "develop" an appropriate amount of time inside the larger container, then divide the result into small beer-sized containers (cans or bottles) for sale to end-consumers?
I recently tried a few canned (12 oz) wines that were surprisingly nice.
Like wine, the breadth of beers sold in smaller packages is growing, but for the full variety you have to purchase larger 22oz bottles.