Why is everybody down-voting this? The unintentional double entendre is pretty hilarious :)
But to stay on topic, I'd say that the impact of blogs and wikis have been felt, it is just up to the gatekeepers, the powers-that-be to accept this as relevant. Like somebody said here, "publications" and Nature/Science papers shouldn't be nearly as influential (wrt career trajectory) as they were in 1986.
Rouge? They're positively crimson, darling.