When will people finally get that this is inevitable? Supply in the creative arts increased massively, so prices WILL come down. Photographers had iStockphoto happen to them, coders had their eLance moment, design had 99designs. Photography, coding & design survived. So why should I care about advertising? I you can't make your business lean enough to compete with the crowdsourcing world, you probably deserve a little beating-up. Oh, and coming from you, Mr. AdMan, it just sounds like whining: get over it, big media buys are over, it's all about metric-based advertising. Good luck anyway with your venture from a fellow Belgian
