This has been a running joke on the Verge's main podcast for the last few months. People have confirmed that "Hey Siri", "OK Google" "Hey Alexa" and "Hey Cortana" all work on their respective platforms when the hosts blurt them out, and can trigger various mischievous actions. And that's a podcast listened to by comparatively few people. Imagine the mayhem if someone were to do this on, say, the Super Bowl.
> Imagine the mayhem if someone were to do this on, say, the Super Bowl.
Imagine a pop star paying Apple to give their newest single free to everyone (a la Songs of Innocence), and then a 10-second Super Bowl ad that's just "Hey Siri, play ___" with a dancing silhouette.