We changed the title from "How everything on the Internet is a publicity campaign for some company", which broke the HN guidelines. Submitters: when posting here, please use the original title except when it is misleading or linkbait.
Agreed on the title being bad. "The Advanced Guide to Online Publicity Campaigns" is far better. Maybe it's an unintentional lesson in click-bait headline writing...
https://news.ycombinator.com/newsguidelines.html