I like how the customization works. The interface looks clean, and easy to use. I imagine most women would enjoy a piece that is uniquely theirs. I expect I'll be heading to your store the next time I'm in the market for something shiny.
As a side note, your availability of non-diamond alternatives may be a good selling point for the growing number of people who dislike the diamond industry (http://news.ycombinator.com/item?id=1109318). You might want to think about highlighting these alternative, more ethical choices.
As a side note, your availability of non-diamond alternatives may be a good selling point for the growing number of people who dislike the diamond industry (http://news.ycombinator.com/item?id=1109318). You might want to think about highlighting these alternative, more ethical choices.