Not calling it "SurveyMonkey" would be a good start for a business product.
For me, and when I try to put myself in others' shoes, I find it hard to see how a professional organisation linking to "SurveyMonkey" can do anything but create a negative impression. The product seems good, I'm just surprised the name has lasted this long.
Does the name stick because the brand recognition is stronger than the features -- when compared to competitors? What happens when a name like this has "stuck"?
I'd like to see conversion rates between qualtrics and surveymonkey surveys. Who is the monkey, exactly? The person building the survey, the person filling it out, or the company providing the service?
What about the name is so negative for you? Do you feel the same about other companies like MailChimp?
In Australia the name is synonymous with online surveys - it wasn't until I moved to the US that I realized that some people think it's such a strange name.
Where I come from the word "monkey" is used to describe an incompetent or fool. I doubt anyone would see a racist connotation here, but it has been used in that context too.
I don't know what MailChimp is but I'm already not taking a company with that name seriously! And definitely not having that name visible to my own clients or customers.
For me, and when I try to put myself in others' shoes, I find it hard to see how a professional organisation linking to "SurveyMonkey" can do anything but create a negative impression. The product seems good, I'm just surprised the name has lasted this long.
Does the name stick because the brand recognition is stronger than the features -- when compared to competitors? What happens when a name like this has "stuck"?