I know this is a very old school question to ask but I am new so just humor me please. I started looking into actual development of as an indie developer sometime when the app store was launched and from then on it seems its the only platform for the indie developers.
But I know there must have been other markets before the app store, where people can put there apps up for a small fee. I searched a lot but there was no convincing result found. (I think this is the kind of search where you just get lucky if you think of the correct keywords). So I as you people : "What are small markets, for indie developers where one can actually make money?"
OK, so this is my somewhat smartass way of saying, "Why not stake out your own plot of land, instead of sharecropping?" The bad old days when small software developers had to go through distributors in order to reach the market are gone; don't wish for those bad old days to come back. When you build your own website, and your own community, those customers are yours. When you build on top of an "app store", those customers belong to Apple, or Google, or Facebook, whoever. If I'm putting in all the effort to build a loyal customer base, I want that customer base to be mine.