Location: San Francisco, CA
L.is seeking a Director of Marketing that will lead and execute all areas of online and offline marketing initiatives to drive customer acquisition and increase customer lifetime value. You must be a highly creative innovator and analytical thinker. Specifically, you will be responsible for driving the creative, media buying and management of the day-to-day operations of social, display, retargeting, influencer, bloggers, affiliate, and email marketing channels.
What You Do:
• Direct, manage and deliver creative solutions through media campaigns across key channels, including: Facebook Ads, programmatic platforms, video and mobile advertising.
• Accountable for day-to-day management and optimization of digital advertising campaigns including planning, bid management, ad copy, implementation, monitoring, landing pages testing, and ongoing optimization.
• Promote continual creative improvement and lead programs to expected ROI with an understanding of cost of acquisition, retention and lifetime value.
• Analyze campaign results and structuring tests to improve performance and conversions.
• Provide daily, weekly, monthly reports and statistics to monitor and adjust key marketing programs in order to maximize growth.
What you need:
• 3-5+ years hands-on online marketing and media experience to drive customer acquisitions
• Extensive experience buying media via Google, Facebook, etc. required
• Experience with online analytics via Google Analytics, Optimizely, Omniture, etc.
• Demonstrated understanding of marketing concepts (cohorts, LTV, attribution) and consumer behavior
• Self-directed, proactive and able to define and execute projects independently
• Ability to thrive in a small team, wear multiple hats and get things done
• Highly organized and detail oriented
• Strong analytical and quantitative skills required, including high proficiency in Excel (SQL a plus)
• Experienced Team Leader
• Demonstrated track record of managing a sizable budget, driving financial performance, and attaining measurable results
• Excellent communication skills (written and verbal), both in articulating his/her ideas and gathering input from key stakeholders
• Ability to thrive in a fast-paced startup environment
Perks:
• Ground floor opportunity with the team; shape the strategic direction of a fast growing YC startup
• Be part of a company that uniquely leverages the buying power of consumer goods to empower women globally
• Fun office environment
• Competitive salary
• Full Benefits (Medical+Dental+Vision)
Equity
• Daily lunch in the office + snacks
• 401(k) contribution opportunity
• Great location in the Potrero Flats of SF.
About L.
L. is committed to the rebellious notion that women everywhere deserve better. That's why we've created a line of unquestionably safe, natural and award-winning personal care products that give back to women in developing countries.
L.'s first product is condoms and we will be launching a line of organic tampons and sanitary pads in spring. L. is offered though a fast growing online subscription service and is also currently distributed in select CVS, Whole Foods and Target stores.
For every product you purchase, L. distributes one through a female entrepreneur in a developing country. To date, L. works with over 2,800 female entrepreneurs and has distributed over 1 million health products in Sub Saharan Africa.
L. was named "Best For The World" by B Corp (among other awards and certifications) and has been called a "future-forward company" by Fast Company, a "sexy and bold statement" by USA Today, "a model of sustainable innovation" by Forbes, "our new favorite" by Women's Health and "a product that could change the lives of millions" by Vanity Fair.
Start Date: Immediately
To Apply: Please send message and linkedin/resume to info@thisisL.com
To learn more about L., please visit www.thisisL.com
