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Interesting article.

I guess there is definitely some money to be made, if the site is useful ("tool" based). Some examples:

http://selfmademinds.com/200811/mini-site-case-study-update/

http://www.calendarsquick.com/printables/index.html (don't know how much this site makes, I'd assume more than $1 per day)




Curious, how important do you feel a good domain name is for these mini-sites?

Imagine that a highly relevant name could significantly reduce your marketing investment and get you more traffic.


not sure if domain name is that important, for such tiny sites. Most of your traffic is going to be from search engines, so I guess you'll need to worry more about SEO than coming up with a memorable name (as people aren't going to remember it). From SEO point of view, keyword rich domain names are important, not sure how much though.




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