Well, 'Rent a White guy' was definitely a thing in Asian country (especially China) at least a few years back. And a little more back again (5-10 years) it was even common for companies business meeting to show a white guy at a meeting as a token of prosperity.
The author should setup a job board and see if people can get jobs through it. Although that might just be too painfully ironic. (I'm not from the US: is it legal to setup a job board and restrict it to protected classes only?)
I thought I'd link to their hire-us page. It's great and contains some wonderful alternatives to all the chest-beating that goes on in the tech media these days.
http://rentaminority.com/hire-us/
I'm not meaning I agree in either way though.