An effective pattern in physical services (such as private healthcare) is to implement an SEO strategy with the expectation results could take around 6 months to realise. In the meantime, PPC campaigns can be used to bridge the gap between then and now.
Of course budget constraints must permit but generally if there is a budget for consistent advertising campaigns over 6 months, there should be room for both a PPC plan that tunes downwards as results from organic search efforts grow.
An effective pattern in physical services (such as private healthcare) is to implement an SEO strategy with the expectation results could take around 6 months to realise. In the meantime, PPC campaigns can be used to bridge the gap between then and now.
Of course budget constraints must permit but generally if there is a budget for consistent advertising campaigns over 6 months, there should be room for both a PPC plan that tunes downwards as results from organic search efforts grow.