The familiarity of faces in media presents a level of comfort on a psychological level. Typically your news target audience consists of older generations who demand consistency. So, a prime face in the news = more views = more ads = money = happy viewers. She doesn't do anything special or have some third eye, but everyone knows her.
They could hire 200 new reporters, but if the person presenting the information doesn't get viewed, what is the point?
They could hire 200 new reporters, but if the person presenting the information doesn't get viewed, what is the point?