Lots of companies try to become platforms that shouldn't. Evernote IMO is in the opposite group. It's basically a database for my mind. They should package their core offering (notes + notebooks + tags, ie. a text-editor w/ dynamic file system) into a sleek, simple product. And then build an ecosystem of add-ons people can choose from that are tailored to the many different ways people can use Evernote.
This also enables experimentation, without messing with the core experience.
Lots of companies try to become platforms that shouldn't. Evernote IMO is in the opposite group. It's basically a database for my mind. They should package their core offering (notes + notebooks + tags, ie. a text-editor w/ dynamic file system) into a sleek, simple product. And then build an ecosystem of add-ons people can choose from that are tailored to the many different ways people can use Evernote.
This also enables experimentation, without messing with the core experience.