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Yes - the majority of people view computers as appliances. They don't want a computer, they want an email machine and a word processing machine and a "show me this website" machine and a music-playing machine.

More precisely, they want a backplane into which they can effortlessly plug in various appliances. Press Buy, download it, plug it in, it just works.




Users want to complete tasks. Each of these tasks should be as simple as a toaster. Push button, insert input, push button, win.

Open Mail, type letter, hit send, hear "sent mail" swoosh.

Open Safari, enter URL or search term, click Go, get webpage.

Push lever, insert bread, wait 30 seconds, eat delicious toast.

Open Word, type stuff, hit save/print/email, get happy boss.

Open Youtube, enter search/URL, push Go, Laugh.

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