http://www.theatlantic.com/politics/archive/2014/03/rumsfeld...
Those are standard epistemological distinctions, known (and written about) since at least the times of Aristotle.
[1] (I mean the philosophical essence of what he said -- not that he didn't tried to use it an an excuse for BS).
http://www.waywordradio.org/unk_unk/
http://www.theatlantic.com/politics/archive/2014/03/rumsfeld...