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> start a viral shame campaign which both google abd facebook have attempted multiple times

The business model of both Google and Facebook is based on intensive user (and non-user) surveillance. They don't and never will "campaign against" a dystopian surveillance state because they very much are that dystopia. As Eric Schmidt from Google says: “We know where you are. We know where you've been. We can more or less know what you're thinking about.”

http://www.sfgate.com/news/article/Eric-Schmidt-We-Know-Wher...




Nonetheless, the created a facade. Unless someone like pewdiepie decides its a good idea to rile up 12 year olds, Mass majority of adults are more willing to listen to coorperations than to internet personalities or nobodies screaming conspiracy




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