>The problem is once you've tried this "impure" method there is no turning back. Once an ISP finds out they can offer some apps free but make other apps count towards data usage, the whole nature of the internet changes.
No it doesn't. There used to be free WhatsApp + Facebook/Twitter access over 3G/GSM here in Brazil for a year or so, NOTHING changed, except the poor could communicate with their friends for free and people spent less. Then came net neutrality* and now people have to pay to STILL only use social networks to communicate, like they did before the free plans and like they'll keep doing. Get a bus here and all you see people doing is chatting via WhatsApp or Messenger, even though they can access whatever they want for the same price.
As some other commenter mentioned, NN crusaders frequently seem like people who can afford data plans and have no contact with reality on a moral crusade about something they have no idea how it would or wouldn't work IRL.
* there are still some plans where you get "free WhatsApp", but you have to pay for the plan itself and the "free Whatsapp" part has something to do with your data cap ending and still being able to use services with low bandwidth.
1) I understand that people want free WhatsApp (etc), but I can't base internet policy on crowning WhatsApp as a free service. Indeed my whole position is that ISPs should not price-discriminate based on apps.
2) The fact that people used WhatsApp, Facebook & Twitter when they were zero-rated and continued to do so even when they are paid doesn't detract from my point about zero-rating being a unique advantage, quite the opposite.
3) Picking three services with strong network effects over the course of a few years is not what I meant about the fundamental nature of the internet. The point is that before WhatsApp, Facebook, Twitter got popular, during their early growth, these apps and their users benefited from net neutrality. If apps become zero-rated over the long term their incumbency changes the nature of the internet from the state it was in when they were released.
If it weren't for NN, you wouldn't have any of those apps that you're so fond of. Once you have to pay to reach people, it becomes cost prohibitive to start any large scale for startups.
No it doesn't. There used to be free WhatsApp + Facebook/Twitter access over 3G/GSM here in Brazil for a year or so, NOTHING changed, except the poor could communicate with their friends for free and people spent less. Then came net neutrality* and now people have to pay to STILL only use social networks to communicate, like they did before the free plans and like they'll keep doing. Get a bus here and all you see people doing is chatting via WhatsApp or Messenger, even though they can access whatever they want for the same price.
As some other commenter mentioned, NN crusaders frequently seem like people who can afford data plans and have no contact with reality on a moral crusade about something they have no idea how it would or wouldn't work IRL.
* there are still some plans where you get "free WhatsApp", but you have to pay for the plan itself and the "free Whatsapp" part has something to do with your data cap ending and still being able to use services with low bandwidth.