I work at Motherboard, it's not advertising though reading it again it probably could have used a more skeptical tone at points. It's part of our Masters of Their Domain series, where we explore the history behind weird URLs. If you have any suggestions for domains, please let us know.
That is a thorn in Nissan Motor's side. I wish the Uzi guy had just sold it for lots of money and cars. Maybe even a car named after Uzi, like the Nissan Uzi.