They all seem to think of their YouTube channel as the content, and the ads as their revenue channel.
But how about upselling?
They could see YouTube as free marketing, teaser content, for whatever they're actually selling. Depending on what they do, it could be a how-to book, a video tutorial on DVD, 1:1 coaching, etc.
But how about upselling?
They could see YouTube as free marketing, teaser content, for whatever they're actually selling. Depending on what they do, it could be a how-to book, a video tutorial on DVD, 1:1 coaching, etc.