I agree with you that that is a necessary part of the process and a great first step for small teams moving away from "just release it and see if it works". The unfortunate reality though is that people in the same role on the same team often have the same misconceptions and blind spots.
Now getting devs to see the product through the users' eyes goes a long way toward solving that, but if you have a process and team of devs that are doing that you're way ahead of the game in a lot of ways.
Now getting devs to see the product through the users' eyes goes a long way toward solving that, but if you have a process and team of devs that are doing that you're way ahead of the game in a lot of ways.