Hands down, Air Jordan is the best logo ever created. Designers might not think so, but people bought $2.6 million worth of products last year just because of it. It's hard to beat that.
Incidentally, the logo is called "Jumpman", and it's actually based on Jordan doing a ballet grand jeté to make it look like a more prodigious jump than his usual style.
Agreed. Air Jordans have consistently been popular and the Jumpman 23 Logo is iconic. I still remember being in elementary and marvelling at rich kid's Jordan (version 1) or just (1) high tops.
Jordan may be retired but his product line is thriving. It's a beast onto itself.
And yes, I know the shoes aren't necessarily inherently better than a cheap pair of sneakers but, hey, it's a cool shoe that can't be beat. I don't know how you quantify cool but those shoes are cool.
