On: LeBron James Signs Unprecedented Lifetime Contract with Nike

[pbreit]

I'm as impressed or more with Under Armour snagging Bryce Harper, Tom Brady, Steph Curry and Jordan Spieth (arguably the top players in their sports currently).

[mrjaeger → pbreit]

Mike Trout would like to have a word with you, but Bryce Harper is by no means a bad get,

[magic_man → pbreit]

Lebron sells more shoes than all those guys combined.

[sharkweek → magic_man]

I dunno, Brady's Ugg game might have him topped... (kidding)

[rjvir → pbreit]

At likely much better contracts than their competitors have for their marquee athletes.

[swyman → rjvir]

They tend to include equity as well[1], which is probably the only way they can compete with Nike for signatures.

[1] http://espn.go.com/nba/story/_/id/13672569/stephen-curry-ext...

[joelrunyon → pbreit]

And David Beckham.

All of which have equity stakes in the brand as well.

[evanriley → pbreit]

As well as Cam Newton.