"Microsoft will...return to what they do best: making money by creating software."
Isn't that the crux of the problem, though? As software has become commoditized it's very difficult to make money by creating software. Now it's all about service - and even then it's difficult to get people to pay to use a software-only service; especially when there are (usually) free alternatives.
I don't envy the position Microsoft is in. They need to pivot and it's not at all clear where they can pivot to and still maintain their substantial income stream.
SYAC: The panic is actually in Windows-land regarding Microsoft's tiny footprint in the mobile space, but the author posits that it would be bigger news if this were happening inside Apple.
Isn't that the crux of the problem, though? As software has become commoditized it's very difficult to make money by creating software. Now it's all about service - and even then it's difficult to get people to pay to use a software-only service; especially when there are (usually) free alternatives.
I don't envy the position Microsoft is in. They need to pivot and it's not at all clear where they can pivot to and still maintain their substantial income stream.