He gets 15% of the value of subsequent sales, but 100% of the first sale. Plus, I'm sure a significant amount of time and material went into the piece.
Sure, but why not play out the auction thing and start it at $1 or something and see what the market will bear. I guess I do wonder as well how often it may sell if it's listing itself every week. How much does it relist itself for? The buyer is responsible for all those fees generated by the box as well. I don't know, the more I think of it, the more it seems like a big hassle.
Starting it at $1 risked the work being sold at a low value, probably to someone who won't value it as much and in turn might be less prone to follow the contract and thus continue the cycle. Restricting it to people who have $2500+ to spend on 'art' means that these people will more likely appreciate the creativity of the piece and preserve it.
