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This is a chapter in The Undercover Economist, a book that I just finished reading last week: http://www.amazon.com/Undercover-Economist-Exposing-Poor-Dec...

It's a great introductory economics book for the layman.




I was going to point out the same. The author, Tim Harford, has a blog in the Financial Times:

http://blogs.ft.com/undercover/

I still believe Freakonomics to be a better read :) but the Undercover Economist book was pretty good too (I read it because I was looking for similar style books)




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