We're an online real estate marketplace that helps Canadians find homes near good schools/neighbourhoods.
There are a few strategies running through my mind as we're about to launch to get initial feedback and test traction.
However, I would love to hear what the HN community thinks is a good idea:
1. Reach out to get press in local news outlets
2. Find influencers through Twitter/online
3. Put out Google/Facebook ads
4. Contact friends
5. Publish content on blogs (i.e. Medium, Wordpress, self-hosted)