From the rumor mill from people who moved from Tesla to Faraday. They're going for the mid market vs. Tesla's high-end market. Also, from the same source the quality and feel is no where near Tesla yet. So don't expect Tesla, but expect something 30-40% cheaper.
That makes the headline sound even worse. Something like "New company hopes to start selling electric cars in 2017" better reflects the content of the article (which hilariously talks about other attention the company has gotten as hype (I realize an editor probably wrote the headline, not the author)).
