It's easy to say Facebook will eventually fail, but given its size it will take a major shift in Internet usage for it to happen. People compare Facebook to AOL. AOL started to decline because of the shift from dial-up to broadband. What will cause Facebook to decline? A shift to mobile? Facebook owns four of top social apps (Facebook, Messenger, WhatsApp, Instagram). VR? Facebook owns Oculus.
AOL bought Time-Warner, major broadband supplier. How could the monster dominating social media site lose market share in the shift to broadband when they practically owned broadband? But...they did, completely.
That was the idea, but then you have to execute. The AOL Time-Warner merger was fraught with managerial infighting. So far Facebook has been good at integrating its acquisitions.
