The point is to flood the market with fake horns and make them indistinguishable from real ones, while at the same time broadcasting the fact that you're doing so. This will spread fear, uncertainty, and doubt about the genuineness of any product that claims to be rhino horn.
This is classic flood-the-market-with-cheap-alternatives-to-destroy-the-competition business strategy, except the goal is to destroy the entire rhino horn market.
This is classic flood-the-market-with-cheap-alternatives-to-destroy-the-competition business strategy, except the goal is to destroy the entire rhino horn market.