Translation: "We're too in the box to think outside of the box. So other developers please find a way to make Twitter popular again so we can steal that application[0], bar any other third-party from making anything related to that idea so we can be the sole monetizer of said application.
[0] Application not being an "app", but more of a new way to use twitter.
[0] Application not being an "app", but more of a new way to use twitter.