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It's not just processing power, it's all the round-trips and timeouts and social buttons delays.


And advertising.


Dumb banners or text adverts would be pretty fast, but all that script-loaded, dynamically retargetted, real time bidded crap is pretty slow.


Except dumb banner and adverts are NOT pretty fast and a frequent cause of the spinner still running long after the page loads.


Meaning they are not dumb enough.




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