There are a bunch of people talking about this. The most promising stuff seems to be coming from Sandbox industries (i have spent a lot of time with them - so i may be biased).
There are also a bundle of VCs that are talking about this as well. If you want email/jabber me at harper@nata2.org and i will introduce you to peoples.
There are also a bundle of VCs that are talking about this as well. If you want email/jabber me at harper@nata2.org and i will introduce you to peoples.