That's why it's most interesting as a concept and not a product. I'd really like my next iPhone (the iPhone 8S if if past shopping behaviour is any indication) to have 3-4 lenses and sensors, if it meant it could be more sensitive in low light or use different focal lengths in good light, and still not be bigger than my current iPhone is. So this company should just make a showcase product, and then wait to be bought by sony/apple/samsung.