How on earth do they define that? If an advertiser gives me a discount off their product, does that count? What if an advertiser provides a "review copy" of something? What if a company already pays for advertising on my site, and I write about one of their products?
>§4. An advertisement shall be designed, in a way that it will be clearly recognisable as an advertisement of whatever form and whatever media in which it is placed."
If you receive a review-copy you should state that, and if you get a discount you should also write that. I am not sure about if the company already pays for advertisement, but they want to stop hidden advertisements.
Some bloggers have received hefty fines for violating this, but it seems like the readers are more used to the concept now.
On all Danish produced TV production created after 01/07-2013, product placement is banned. This includes films as well, since they can be broadcasted.
But foreign produced films and series are not included in this, so we can still be able to enjoy James Bond on TV.
The trade association suggested to show a notice in the program, or afterwards, when they used product placement, but it was never put in law, and was it was banned instead.
Well, the simplest solution is to clearly state what, if anything, they've done - saying "they gave me a review copy" clears everything up, if all they did was give you a review copy. I'm pretty sure they have a quite in-depth statement of what you can and can't do, but I would expect that clearly stating what's going on at the start of each review would be enough.
