The IIIP Innovation Confidence Index was developed around three questions incorporated into the annual GEM survey of individual entrepreneurial activity worldwide. The questions were added in selected countries representing diverse size and income in Asia, the Middle East, South East Asia, Europe, North America and South America. Representative samples of adults between 18 and 64 years old were asked if, over the next six months, they were likely to buy products or services new to the market, they were likely to try products or services that use new technologies for the first time, and whether new products and services will improve their lives.
That last sentence is crucial. If I had to explain the results I wouldn't say people over 40 have less confidence in innovation. I'd suspect that they have a better understanding of the things in life that do matter to them and can be more selective in their choice of innovation.
The IIIP Innovation Confidence Index was developed around three questions incorporated into the annual GEM survey of individual entrepreneurial activity worldwide. The questions were added in selected countries representing diverse size and income in Asia, the Middle East, South East Asia, Europe, North America and South America. Representative samples of adults between 18 and 64 years old were asked if, over the next six months, they were likely to buy products or services new to the market, they were likely to try products or services that use new technologies for the first time, and whether new products and services will improve their lives.
That last sentence is crucial. If I had to explain the results I wouldn't say people over 40 have less confidence in innovation. I'd suspect that they have a better understanding of the things in life that do matter to them and can be more selective in their choice of innovation.