I don't think that was the goal. This whole crusade is just to get people to realize the true cost of getting crypto right. It costs time and money to build a resilient protocol. How many person-hours went into the AES competition? What was the proportion of time spent on creating the algorithms versus analyzing them?
In crypto, review costs much more than design. If you understand that tradeoff and the benefits of your own design are worth spending this effort on, congratulations, you are Qualcomm, Netscape, or Intel. All of these companies had staff cryptographers.
More likely, your problem is close enough to other problems that you don't need to spend the time or money to DIY. If that path is available, take it!
In crypto, review costs much more than design. If you understand that tradeoff and the benefits of your own design are worth spending this effort on, congratulations, you are Qualcomm, Netscape, or Intel. All of these companies had staff cryptographers.
More likely, your problem is close enough to other problems that you don't need to spend the time or money to DIY. If that path is available, take it!