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When you say "Ads never work for me", you're really saying "I never click on ads". Even if you never interact with ads, they still work on you, because you see them. Modern advertising is built on decades of psychology research, much of it dealing with trust and the importance of repeatedly viewing a brand to build that trust.

The guys with an established logistics channel, reputation, 5 star reviews, all have that in part because they've been advertising longer than the new players. This is how all brands enter our mindspace. Even the titans of today started as unknown brands putting ads in magazines yesterday.



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