I don't like the current proposition: you pay for seeing less ads, but there's no tier guaranteeing no ads. Even if they guarantee 99% less ads, I still wouldn't sign for it.
Paying for seeing less ads does not change the incentives for tracking and targeting, and may even worsen them: surely Google will start by cutting the less targeted ads and will keep the most targeted ones. The more I cut the ads, the more targeted the remaining ads will be, and stronger will be their incentive to track and analyze my behavior.
Only by a policy of no ads and no other revenue stream besides my money would avoid some of these perverse incentives.
Of course, Google Contributor would still have to track the sites I visit, so I wouldn't be able to prevent tracking with a technical tool if I signed for it. This adds even more to the argument that Contributor is only an option if no ads are allowed, so that he incentives for targeting and analysis are now removed.
Paying for seeing less ads does not change the incentives for tracking and targeting, and may even worsen them: surely Google will start by cutting the less targeted ads and will keep the most targeted ones. The more I cut the ads, the more targeted the remaining ads will be, and stronger will be their incentive to track and analyze my behavior.
Only by a policy of no ads and no other revenue stream besides my money would avoid some of these perverse incentives.
Of course, Google Contributor would still have to track the sites I visit, so I wouldn't be able to prevent tracking with a technical tool if I signed for it. This adds even more to the argument that Contributor is only an option if no ads are allowed, so that he incentives for targeting and analysis are now removed.