On: What we break when we fix ad blocking

[sambrand]

The adblocking : DVR analogy is broken. TV ads are interstitial. Online ads are, for the most part, native. You can consume the content and the ad simultaneously. So online ads really are already, in some sense, product placements. Are you're arguing in favor of blocking out all product placements?

[randcraw → sambrand]

Yes, block all product placement. All advertising is a curse not a blessing. Look at the state of its progeny: TV and radio. Hopeless.

The little bit of good content on TV is... only from sources without ads (HBO, PBS, Netflix).

The advertising model of content underwriting should be dead. Let ad blockers be the stake through its vampire heart.