"I can recall a number of times scrolling through the entire home page for a company, only to still be confused about what the product actually does."
This seems to be a major problem lately with startups, especially ones promoted on YC. The home page is often one big image with a little vague text and a "sign up" button. Half the time you can't even tell if it's a shipping product, or much about what it does.
There are people who will click on anything, so this strategy looks, at first, like it's working. ("We have a zillion users and signups! We're ready for another financing round!") As the clickbait advertising industry has discovered, the click on everything crowd does not buy much. Most clicks come from about 10% of users, and they're not the users with money.
This seems to be a major problem lately with startups, especially ones promoted on YC. The home page is often one big image with a little vague text and a "sign up" button. Half the time you can't even tell if it's a shipping product, or much about what it does.
There are people who will click on anything, so this strategy looks, at first, like it's working. ("We have a zillion users and signups! We're ready for another financing round!") As the clickbait advertising industry has discovered, the click on everything crowd does not buy much. Most clicks come from about 10% of users, and they're not the users with money.