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http://www.skynnykitchen.com/ is the execution I know of in this space. There's actually a lot of movement in the gimmicky restaurant space (there's successful franchises that are ONLY cupcakes, ONLY grilled cheese or ONLY milkshakes - it's totally absurd). LA's restaurant culture could have been written by Dr Seuss.



I am curious how the hipster cereal bar in London is doing after the novelty has worn off.




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