I attended NAB (National Association of Broadcasters trade show) in 2006. The buzz about RED was incredible. They had a leadership team that included some heavy hitters in innovation. Jannard not only had money by he was driving a vision. Still, many of the engineers I spoke with at the conference were skeptical that a new entrant could overcome the barriers presented by the dominance of Sony, Ikegami, and to some extent JVC in the market.
Cameras are lot more than just the body which is the core of the system. Lenses, camera control units (CCUs), monitoring, media all have to work together. A producer/director/DP has to be convinced that the will save money or have a better product with the new system.
Red forced everyone to raise their game. ARRI's Alexa comes to mind. I have to applaud the RED team for shaking up a tough market to break into.
Cameras are lot more than just the body which is the core of the system. Lenses, camera control units (CCUs), monitoring, media all have to work together. A producer/director/DP has to be convinced that the will save money or have a better product with the new system.
Red forced everyone to raise their game. ARRI's Alexa comes to mind. I have to applaud the RED team for shaking up a tough market to break into.