This price has come down by 66% in just a couple of years. A company I used to work for sold these for $1500. The reason people are willing to spend this money is because these are geared toward drag racing, mainly for weight reduction. Compared to other reduction paths, $1500 to remove 30lbs is cheap. The main thing to realize though is that this is a market geared towards people who have purpose-built a car to drive for 10 seconds at a time, a couple times a weekend. Everything geared toward this market is expensive, because basic entry into the market requires a relatively large investment, and companies know that consumers are willing to spend. Its a lot like the wedding industry, in that regard. On the other hand, high margins are the only way to make money in this segment, as the entire market is less than 100,000 consumers.
