This is psychology news that's trying to use physics to describe decision making. This isn't physics news.
(There's nothing wrong with psychology news, but from the topic I was expecting something related to the Double-Slit experiment.)
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2677606/pdf/rspb...
and
http://www.indiana.edu/~psymodel/papers/BusWanTow06.pdf
This is psychology news that's trying to use physics to describe decision making. This isn't physics news.
(There's nothing wrong with psychology news, but from the topic I was expecting something related to the Double-Slit experiment.)