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What caused you to decide to do that? Did you discover it focused the user's attention better?

I used CrazyEgg on my purchasing page, watched there be a lot of clicks on the top level navigation elements, figured "But wait, if they click any of those I don't get paid", started an A/B test with the consistent design versus a stripped-down menu, observed improvement with the stripped-down menu, and put my design books to use keeping my kitchen table level.




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