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Possibly consistent in that the no-hamburger rule mainly applies to apps, not mobile-optimized web pages.



Why is that? What makes the web different in this case?


You're not constantly hopping around to different sections on a website the same way you are when you spend a lot of time in an app.


Basic, significant factors like screen real estate, input devices & processor speed.


If you read the reasoning against the hamburger menu (i.e. it is basically a "misc" option that doesn't indicate its contents), then you'd know that none of those factors matter here. Screen real estate isn't even usually a difference between web/native.


They matter on desktop vs mobile.




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