Common sense theme here: focus on a small group of people and delight them. If they're having the same problem, chances are others are as well. Be authentic, work smart, and deliver value based on what people are telling you.
Additionally, when we started the company I didn't have much money, but I saw that the most commonly searched term for SoundCloud producers was "How do I get more Reposts on SoundCloud?" A repost on SoundCloud is like a retweet on Twitter, so artists want as many of them as possible so their music will get heard.
I thought if I named the company Repost and dominated the SEO on that specific search we could get some free inbound traffic. My assumption worked. I believe if you search "SoundCloud repost" in Google we're one of the top hits, and something like 25% of our inbound applicants come organically.
I found this one very interesting too. I wanted to ask the founder how he knew "the most commonly searched term for SoundCloud producers was..." Is this somethig someone just threw out as a bit of anecdotal evidence? A running joke in the community or common knowledge among fellow producers? Or was there a specific analysis of say Google trends he did to come up with this nugget of insight? I think if you can identify a common search terms for a niche group then you can find common problems to solve... But how did he do that or know that?
As part of its marketing products Google used to have a keyword analysis tool that enabled the look up of search statistics for keywords. It also recommend keywords based on a target URL. They’ve changed their tools since I used it last, but I assume something similar still exists.
The approach of discovering a keyword niche and targeting it is harder now that more people know about the technique.
