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I hate ads and sponsored content but, like you, I loved this article. It's an easy read and the product doesn't play a fundamental role in the technical analysis or getting the message across. It's not shoved in my face. I learned something new (ad fraud on Facebook) and became aware of this guy's product without hating the process. Good balance.

One could argue that it's a huge piece to get a one-liner across, but I feel that's true about a lot of news stories, so base rate fallacy applies.




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